Marshall returned to the NAMM (National Association of Music Merchants) tradeshow with three exciting product launches, bringing new innovations to the main floor while also hosting Q&A sessions, artist signings, and demos. This year’s event– which hosted over 63,000 attendees – was an immersive experience, allowing booth attendees to try out Marshall amps firsthand. Endorsers and ambassadors like Kiki Wong (Smashing Pumpkins), Nova Twins, Ryan “Fluff” Bruce, Brett Papa, and Debbie Gough (Heriot), were on hand to demonstrate the power of Marshall amps and share what the brand means to them.
A specially constructed ‘Tone Sanctuary’ was set up as an exclusive, invite-only space, where artists like Gary Holt (Slayer), Phil X (Bon Jovi), Nita Strauss, Joey Santiago (Pixies), and Zach Person got an early look at several new products launching later in the year and beyond.
In response to the recent wildfires affecting communities in Los Angeles, Marshall partnered with iconic DIY venue Chain Reaction to host an all-star benefit show during NAMM, with all proceeds going directly to MusiCares. Marshall also donated $10,000 to the same organization and pledged continued support for the L.A. music community as it begins rebuilding.
Nick Street, Marshall’s Chief Marketing Officer commented: “We’re thrilled to have been back at NAMM this year, reconnecting with the incredible community of musicians, customers, and industry professionals who make this event so special. NAMM has always been a place where passion and innovation come together, and being a part of that energy again has been truly inspiring. Marshall remains committed to supporting the music industry and the creative spirit that drives it forward. Thank you to everyone who stopped by—your enthusiasm fuels everything we do. Here’s to many more unforgettable moments together at NAMM and beyond!”
Steph Carter, Marshall’s Director of Culture Marketing, shared his perspective on the event: “NAMM 2025 was an unforgettable experience. Bringing our community together through the power of music has been at the heart of Marshall for over 60 years. This year, both new and existing fans helped to celebrate our past and look to our future. NAMM continues to hold a special place for us as a hub of innovation and creativity. Seeing the love and excitement for Marshall this week was both imprinting and emotional. Here’s to the next 60.”
On Wednesday, January 22nd, Marshall launched three new products: Modified Series, Studio 900, and Overdrive Pedals. Drawing inspiration from the brand’s iconic amplifier heritage, these new offerings bring contemporary advancements to the timeless tones that have shaped music for decades.
The final morning of the 2025 NAMM Show wrapped up with the Best in Show roundup, where a panel of gear experts and buyers highlighted the standout products, services, and technologies of the event. Moderated by Frank Alkyer of Music Inc. and UpBeat Daily, the session featured top industry voices such as Robert Christie of A & G Central Music, Dominic Wagner of Thomann, Laura Penrose of Nick Rail Music and Penrose Strings, Cyph Shah of Astro Audio Video Lighting, Amanda Rueter of Ernie Williamson Music, and Jim Tuerk of Reverb. Among the top picks, Marshall’s JCM800 Modified took center stage as one of the most exciting new releases, earning the prestigious Best in Show title for its innovative take on the legendary amplifier.
On Thursday, January 23rd, Marshall demonstrated its commitment to the Los Angeles community by partnering with the iconic DIY venue Chain Reaction to host a special benefit gig during NAMM, with all proceeds going directly to MusiCares. The event, which featured standout performances by Tom Morello, Nita Strauss, Nova Twins, and Zach Person, was organized to support those impacted by the devastating wildfires. MusiCares provides vital aid to the professional music community by offering emergency funds, recovery resources, preventative care, and mental health support.
A specially constructed ‘Tone Sanctuary’, an invite-only space only at the Marshall Booth, allowed artists like Gary Holt (Slayer), Kiki Wong (Smashing Pumpkins), Nova Twins, Pete Dankelson, Phil X (Bon Jovi), Nita Strauss, Brett Papa, Joey Santiago (Pixies), Zach Person, Debbie Gough (Heriot), Fluff, Johnny A, Luke Caley and Jake Crawford (unpeople) to experience Marshall’s latest innovations that will be launched later in the year and beyond. The sanctuary also hosted intimate sessions where fans could get up close with the gear and learn from the experts.
